Conducting Primary Research – Interviewing

25 03 2010

Interviewing

1.What do I want to discover?

Since my project is focused on PETA, an ethical group that wishes to banish animal cruelty.  I want to learn more about how they work and the actions they take to protect animals.  Most importantly I want to learn how they use public space and who allows them to conduct protests and advertisements.  Additionally, I want to develop an understanding of a bystander witnessing the protests of PETA.

2. How do I plan to discover it?

The interviewing and question process as a method of primary research.  I plan to set up interview questions that eliminate one word answers and that allow for an explanation.  I also plan to structure interview questions that are relevant and that will allow me get the best possible results.

3. Who am I going to talk to/observe/survey?

I am going to talk to PETA members, bystanders at a protest/ad viewing and random people on the quad.

4. How am I going to be able to gain access to these groups or individuals?

Through research and a forming connection with PETA members I will be able to gain access to the PETA events.  I plan on asking friends of friends who are members of PETA for some assistance in getting into events.  Also through phone conversations and emails I will gain valuable information.

5. What are my biases about this topic?

One bias that I have is that I believe PETA does a great job in stopping animal cruelty. To avoid my bias appearing in my final paper, I have to take another look at the people PETA is accusing of animal cruelty, and see if they are really being cruel to animals.

6.How can I make sure my biases are not reflected in my research methods?

By going into my primary research with an open mind, and allowing the research to do the talking not my own personal opinion.

7. What do I expect to discover?

I plan on discovering information that is valuable and that not a lot of people know about.  With my discoveries I plan on forming an interesting a noteworthy paper.

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